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Sales Development Rep Job Description Prompt

Build an ATS-ready Sales Development Rep job description that explains the real work before listing qualifications. This prompt helps separate essential capabilities from skills that can be learned, while keeping the responsibilities specific to prospective customers at the beginning of the buying process.

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Start with the right scope

The key hiring distinction for this role is prospecting and qualification rather than ownership of every stage of a sale. Use that boundary to decide what belongs in the posting and what belongs with another team. The draft should show how this person works with account executives and marketing, what decisions they can make, and when they need help.

Confirm these details with your hiring manager

Specify inbound, outbound, or blended work, target market, and whether territories or named accounts apply.
Define what makes a meeting qualified and who accepts the handoff, including how quality is reviewed.
Confirm working hours, travel, compensation structure, and how activity and results will be evaluated.

Copy, customize, draft

Your ATS-ready Sales Development Rep prompt

Copy the prompt below, replace the bracketed details, and paste it into your preferred AI tool. It creates a first draft for review, rather than a finished job offer.

Act as an experienced HR copywriter. Draft an ATS-friendly Sales Development Rep job description using plain language, standard headings, and concise bullet points. Separate required competencies from optional skills. Avoid tables, graphics, vague personality labels, and unsupported claims. Do not claim compatibility with every applicant tracking system.

COMPANY CONTEXT TO COMPLETE
Company: [Company name and what it does]
Location and work arrangement: [Location; on-site, hybrid, or remote]
Schedule and employment type: [Hours, time zone, employment type]
Reporting line: [Manager and team]
Culture: [Observable working practices]
Approved compensation and benefits: [Pay range and confirmed benefits]
Application process: [Application link and accommodation contact]

ROLE PURPOSE
We are looking for a Sales Development Rep to create qualified sales conversations through thoughtful research, relevant outreach, and disciplined follow-through. You will work with account executives and marketing and support prospective customers at the beginning of the buying process.

CORE RESPONSIBILITIES TO ADAPT
- Research target accounts and identify contacts using the company’s agreed ideal customer profile.
- Write relevant email, phone, and professional-network outreach that connects a prospect’s needs to the offering.
- Qualify interest, business context, and next steps against documented criteria before scheduling a sales conversation.
- Record activity, contact preferences, qualification notes, and handoff context accurately in the CRM.
- Review outreach results with sales and marketing, test messaging changes, and apply feedback to future campaigns.

REQUIRED CORE COMPETENCIES
- Clear business writing and clear, respectful verbal communication.
- Ability to research accounts and connect an offering to a plausible business need.
- Consistent organization across outreach, follow-up, and CRM recordkeeping.
- Willingness to practice, receive coaching, and improve based on evidence.

OPTIONAL NICE-TO-HAVE SKILLS
- Experience with the company’s customer segment or buying process.
- Familiarity with a CRM or sales engagement platform.
- Experience contributing to outbound messaging experiments.

TOOLS TO CONFIRM
CRM, sales engagement platform, prospect research tools, and a business phone system. These are example tool categories, not mandatory brands. Replace them with the actual environment and distinguish required proficiency from tools the team can teach. Treat these as examples. Include only tools the hiring manager confirms, and distinguish day-one requirements from tools that can be learned.

ROLE-SPECIFIC HIRING CONTEXT
The key hiring distinction for this role is prospecting and qualification rather than ownership of every stage of a sale. Use that boundary to decide what belongs in the posting and what belongs with another team. The draft should show how this person works with account executives and marketing, what decisions they can make, and when they need help.

PROPOSED SUCCESS MILESTONES FOR REVIEW
Day 30: Explain the ideal customer profile, demonstrate approved messaging, and complete supervised qualification practice.
Day 90: Manage an agreed account list independently and meet quality and follow-up standards reviewed with the manager.
Year 1: Contribute a repeatable outreach improvement supported by conversion and accepted-meeting evidence.

Before drafting, identify any missing information that changes the scope of this role. Retain clear bracketed placeholders for unanswered factual details. Do not invent salary, benefits, quotas, team size, certifications, degrees, or years of experience. Use inclusive, job-related language. Output a role overview, role details, responsibilities, required competencies, optional skills, proposed milestones, and how to apply. Finish with a short hiring-manager review checklist.

See the result

Sample Sales Development Rep job description

Illustrative sample, not a live AI result or an open vacancy. Confirm the role’s actual requirements, tools, and proposed milestones before publishing.

Sales Development Rep

Role overview

We are looking for a Sales Development Rep to create qualified sales conversations through thoughtful research, relevant outreach, and disciplined follow-through. You will work with account executives and marketing and support prospective customers at the beginning of the buying process.

Role details

Company: [Company name]
Location: [Location and work arrangement]
Schedule: [Employment type and hours]
Reports to: [Manager and team]
Compensation: [Approved pay range and benefits]

Key responsibilities

Research target accounts and identify contacts using the company’s agreed ideal customer profile.
Write relevant email, phone, and professional-network outreach that connects a prospect’s needs to the offering.
Qualify interest, business context, and next steps against documented criteria before scheduling a sales conversation.
Record activity, contact preferences, qualification notes, and handoff context accurately in the CRM.
Review outreach results with sales and marketing, test messaging changes, and apply feedback to future campaigns.

Required core competencies

Clear business writing and clear, respectful verbal communication.
Ability to research accounts and connect an offering to a plausible business need.
Consistent organization across outreach, follow-up, and CRM recordkeeping.
Willingness to practice, receive coaching, and improve based on evidence.

Nice-to-have skills

Experience with the company’s customer segment or buying process.
Familiarity with a CRM or sales engagement platform.
Experience contributing to outbound messaging experiments.

Proposed success milestones

Day 30: Explain the ideal customer profile, demonstrate approved messaging, and complete supervised qualification practice.
Day 90: Manage an agreed account list independently and meet quality and follow-up standards reviewed with the manager.
Year 1: Contribute a repeatable outreach improvement supported by conversion and accepted-meeting evidence.

How to apply

Submit [application materials] through [application process]. For application accommodations, contact [designated contact].

Refine the Sales Development Rep draft

A meeting quota without a quality definition

Distinguish booked meetings from accepted, relevant sales conversations. Explain qualification criteria, handoff ownership, and the review process so applicants understand what good work looks like. A sample posting should use placeholders for targets until the sales leader confirms them. Avoid encouraging volume at any cost, because outreach quality, accurate records, and prospect preferences also shape performance.

Describing a closer instead of a development role

If this person will negotiate terms or close revenue, say so and check whether the title still fits. A sales development description should show research, outreach, qualification, and handoffs as the central work. Mixing full-cycle closing with entry-stage prospecting creates unclear expectations about compensation, decision authority, and which outcomes the employee can actually control.

Using personality as a screening rule

Replace terms such as relentless hunter or born salesperson with observable behaviors: preparing for calls, asking relevant questions, managing follow-ups, and using feedback. Candidates can demonstrate these skills through different work histories. Keep requirements tied to the actual outreach channels and customer conversations, rather than assumptions about extroversion, age, or a single career path.

Questions before you publish

Should the prompt include an outreach quota?

Only include a quota that the hiring team has approved and can explain. Ask the AI to leave numerical targets as placeholders when they are unknown. A useful description separates activity expectations from accepted-meeting quality and specifies the time allowed for ramp-up. Team capacity, territory, channel mix, and account quality should inform targets rather than an arbitrary number generated by AI.

Does this role require prior sales experience?

That depends on the actual support and complexity of the role. If coaching is available, emphasize transferable research, writing, follow-up, and customer communication skills. Keep industry knowledge or a particular CRM optional unless needed immediately. Ask the prompt to avoid inventing degree requirements or minimum years, and review whether every required qualification is necessary for success.

How should compensation appear in the draft?

Provide the approved base range, variable structure, location, and any relevant conditions as inputs. If these details are missing, the prompt should insert a visible placeholder rather than invent a salary or promise earnings. Have the employer review the final compensation language and applicable posting requirements before publication. This library provides drafting structure, not an employer’s verified offer.